Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2817| Title: | Strategies for Product and Brand Identity in the Indian Tea Industry |
| Authors: | Mulky, Vidya Philar |
| Issue Date: | Dec-2001 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.28;No.2 |
| Description: | Vidya Philar Mulky, Faculty, Marketing & Economics, Indian Institute of Plantation Management, Bangalore p.23-42 July-December, 2001 Issue Editor - Anindya Sen |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2817 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, July-December 2001 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategies for Product and Brand Identity .pdf Until 2027-12-31 | Strategies for Product and Brand Identity in the Indian Tea Industry | 677.86 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.