1. IR@IIMC
  2. DECISION (IIMC Official Journal)
  3. 2001, Volume 28
  4. Issue 2, July-December 2001
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2817
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dc.contributor.authorMulky, Vidya Philar
dc.date.accessioned2021-08-27T06:43:38Z
dc.date.available2021-08-27T06:43:38Z
dc.date.issued2001-12
dc.identifier.issn0304-0941(print version)
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/2817
dc.descriptionVidya Philar Mulky, Faculty, Marketing & Economics, Indian Institute of Plantation Management, Bangalore
dc.descriptionp.23-42
dc.descriptionJuly-December, 2001
dc.descriptionIssue Editor - Anindya Sen
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol.28;No.2
dc.titleStrategies for Product and Brand Identity in the Indian Tea Industry
dc.typeArticle
Appears in Collections:Issue 2, July-December 2001

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