Price Thresholds in a Promotion Intensive Environment : How Consumers Optimally Make Decisions on How Much to Buy

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DC Field	Value	Language
dc.contributor.author	Banerjee, Arindam
dc.contributor.author	Divakar, Suresh
dc.date.accessioned	2021-08-27T06:35:38Z
dc.date.available	2021-08-27T06:35:38Z
dc.date.issued	2000-06
dc.identifier.issn	0304-0941(print version)
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2780
dc.description	Arindam Banerjee, Member of the Faculty, Marketing Area. IIM Ahmedabad. Suresh Divakar, Sr. Manager, Marketing Services, Pepsi Co. Inc., Purchase, NY, USA.
dc.description	p. 27-58
dc.description	January-June, 2000
dc.description	Issue Editor – Anindya Sen
dc.publisher	Indian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseries	Vol. 27;No. 1
dc.title	Price Thresholds in a Promotion Intensive Environment : How Consumers Optimally Make Decisions on How Much to Buy
dc.type	Article
Appears in Collections:	Issue 1, January-June 2000

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