Price Thresholds in a Promotion Intensive Environment : How Consumers Optimally Make Decisions on How Much to Buy

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2780

Title:	Price Thresholds in a Promotion Intensive Environment : How Consumers Optimally Make Decisions on How Much to Buy
Authors:	Banerjee, Arindam Divakar, Suresh
Issue Date:	Jun-2000
Publisher:	Indian Institute of Management Calcutta, Kolkata
Series/Report no.:	Vol. 27;No. 1
Description:	Arindam Banerjee, Member of the Faculty, Marketing Area. IIM Ahmedabad. Suresh Divakar, Sr. Manager, Marketing Services, Pepsi Co. Inc., Purchase, NY, USA. p. 27-58 January-June, 2000 Issue Editor – Anindya Sen
URI:	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2780
ISSN:	0304-0941(print version)
Appears in Collections:	Issue 1, January-June 2000

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