Review - What's In A Brand? Building Brand Equity Through Advertising

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2709

Full metadata record

DC Field	Value	Language
dc.contributor.author	Roy, Sudas
dc.date.accessioned	2021-08-27T06:23:30Z
dc.date.available	2021-08-27T06:23:30Z
dc.date.issued	1996-12
dc.identifier.issn	0304-0941(print version)
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2709
dc.description	January-December, 1996
dc.description	Sudas Roy, IIM Calcutta, Issue Editor – Anup Sinha, p.190-191
dc.publisher	Indian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseries	Vol. 23;No. 1-4
dc.title	Review - What's In A Brand? Building Brand Equity Through Advertising
dc.type	Book Review
Appears in Collections:	Issue 1-4, January-December 1996

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File	Description	Size	Format
What's In A Brand.pdf	Review	83.78 kB	Adobe PDF	View/Open