Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2709| Title: | Review - What's In A Brand? Building Brand Equity Through Advertising |
| Authors: | Roy, Sudas |
| Issue Date: | Dec-1996 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 23;No. 1-4 |
| Description: | January-December, 1996 Sudas Roy, IIM Calcutta, Issue Editor – Anup Sinha, p.190-191 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2709 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1-4, January-December 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| What's In A Brand.pdf | Review | 83.78 kB | Adobe PDF | View/Open |
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