The Effect of Perceived Risk, Self-Confidence and Information Load upon the Utilization of Price Cues in the Quality Perception Process

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2602

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DC Field	Value	Language
dc.contributor.author	Purwar, Prem C.
dc.date.accessioned	2021-08-27T05:56:46Z
dc.date.available	2021-08-27T05:56:46Z
dc.date.issued	1991-06
dc.identifier.issn	0304-0941(print version)
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2602
dc.description	Prem C. Purwar, Faculty Member at the IIM Lucknow
dc.description	p.67-80
dc.description	April-June, 1991
dc.description	Issue Editor - Hrishikes Bhattacharyya(Faculty Member) IIM Calcutta
dc.publisher	Indian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseries	Vol.18;No.2
dc.title	The Effect of Perceived Risk, Self-Confidence and Information Load upon the Utilization of Price Cues in the Quality Perception Process
dc.type	Article
Appears in Collections:	Issue 2, April-June 1991

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