Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2602| Title: | The Effect of Perceived Risk, Self-Confidence and Information Load upon the Utilization of Price Cues in the Quality Perception Process |
| Authors: | Purwar, Prem C. |
| Issue Date: | Jun-1991 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.18;No.2 |
| Description: | Prem C. Purwar, Faculty Member at the IIM Lucknow p.67-80 April-June, 1991 Issue Editor - Hrishikes Bhattacharyya(Faculty Member) IIM Calcutta |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2602 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, April-June 1991 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Effect of Perceived Risk, Self-Confidence and.pdf Until 2027-03-31 | The Effect of Perceived Risk, Self-Confidence and Information Load upon the Utilization of Price Cues in the Quality Perception Process | 625.93 kB | Adobe PDF | View/Open Request a copy |
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