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Title: The Marketing Planning In Indian Companies
Authors: Kapoor, M.C
Singh, J. D.
Issue Date: Mar-1987
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.14;No.1
Description: Dr. M.C. Kpoor, Professor ,South Delhi Campus, University Of Delhi ,Delhi; Dr J.D. Singh, Member Of Faculty , Marketing Area, International Management Institute, Iindia ,New Delhi.
Issue Editor - Chandan K. Mustafi Professor of IIM Calcutta
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, January-March 1987

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