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dc.contributor.authorKapoor, M.C
dc.contributor.authorSingh, J. D.
dc.identifier.issn0304-0941(print version)
dc.descriptionDr. M.C. Kpoor, Professor ,South Delhi Campus, University Of Delhi ,Delhi; Dr J.D. Singh, Member Of Faculty , Marketing Area, International Management Institute, Iindia ,New Delhi.
dc.descriptionIssue Editor - Chandan K. Mustafi Professor of IIM Calcutta
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.titleThe Marketing Planning In Indian Companies
Appears in Collections:Issue 1, January-March 1987

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