Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2473Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kapoor, M.C | |
| dc.contributor.author | Singh, J. D. | |
| dc.date.accessioned | 2021-08-27T04:52:41Z | |
| dc.date.available | 2021-08-27T04:52:41Z | |
| dc.date.issued | 1987-03 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2473 | |
| dc.description | Dr. M.C. Kpoor, Professor ,South Delhi Campus, University Of Delhi ,Delhi; Dr J.D. Singh, Member Of Faculty , Marketing Area, International Management Institute, Iindia ,New Delhi. | |
| dc.description | p.37-46 | |
| dc.description | January-March,1987 | |
| dc.description | Issue Editor - Chandan K. Mustafi Professor of IIM Calcutta | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol.14;No.1 | |
| dc.title | The Marketing Planning In Indian Companies | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, January-March 1987 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The marketing planning process .pdf Until 2027-03-31 | The Marketing Planning In Indian Companies | 5.84 MB | Adobe PDF | View/Open Request a copy |
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