Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2473| Title: | The Marketing Planning In Indian Companies |
| Authors: | Kapoor, M.C Singh, J. D. |
| Issue Date: | Mar-1987 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.14;No.1 |
| Description: | Dr. M.C. Kpoor, Professor ,South Delhi Campus, University Of Delhi ,Delhi; Dr J.D. Singh, Member Of Faculty , Marketing Area, International Management Institute, Iindia ,New Delhi. p.37-46 January-March,1987 Issue Editor - Chandan K. Mustafi Professor of IIM Calcutta |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2473 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January-March 1987 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The marketing planning process .pdf Until 2027-03-31 | The Marketing Planning In Indian Companies | 5.84 MB | Adobe PDF | View/Open Request a copy |
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