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dc.contributor.authorAmaa, Kweku Okoso
dc.identifier.issn0304-0941(print version)
dc.descriptionOkoso- Amaa is a Senior Lecturer in Marketing planning and forecasting at the faculty of commerce and management, UDSM.
dc.descriptionp. 273-284
dc.descriptionOctober-December, 1986
dc.descriptionIssue Editor – Dr. Chandan K. Mustafi
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 13;No. 4
dc.titleForecasting in strategic market planning
Appears in Collections:Issue 4, October-December 1986

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