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Title: Forecasting in strategic market planning
Authors: Amaa, Kweku Okoso
Issue Date: Dec-1986
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 13;No. 4
Description: Okoso- Amaa is a Senior Lecturer in Marketing planning and forecasting at the faculty of commerce and management, UDSM.
p. 273-284
October-December, 1986
Issue Editor – Dr. Chandan K. Mustafi
ISSN: 0304-0941(print version)
Appears in Collections:Issue 4, October-December 1986

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