Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2457| Title: | The Relationship Between Informational cues and Perceived Product Quality : A Review of Empirical Evidence |
| Authors: | Purwar, Prem C. Jain, Arun K. |
| Issue Date: | Dec-1986 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 13;No. 4 |
| Description: | Prem C. Purwar is Associate Prof. at National Institute of Bank Management, Pune. Arun K. Jain is Prof. of Marketing and Operation analysis, School of Management, State University of New York at Buffalo, U.S.A. p. 243-264 October-December, 1986 Issue Editor – Dr. Chandan K. Mustafi |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2457 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 4, October-December 1986 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Relationship Between lnformatjonal Cues and.pdf Until 2027-03-31 | The Relationship Between Informational cues and Perceived Product Quality : A Review of Empirical Evidence | 4.58 MB | Adobe PDF | View/Open Request a copy |
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