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dc.contributor.authorPurwar, Prem C.
dc.contributor.authorJain, Arun K.
dc.identifier.issn0304-0941(print version)
dc.descriptionDr. Prem C. Purwar is Associate Professor of Marketion, National Institute of Bank Management, Pune and Dr. Arun K. Jain is Prof. of Marketing and Operation Analysis, New York, U.S.A.
dc.descriptionp. 35-50
dc.descriptionJanuary - March, 1986
dc.descriptionIssue Editor – Dr. Chandan K. Mustafi
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 13;No. 1
dc.titleA conceptual and comprehensive model of the role of information cues in the Product quality Perception Process
Appears in Collections:Issue 1, January-March 1986

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