Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2422| Title: | A conceptual and comprehensive model of the role of information cues in the Product quality Perception Process |
| Authors: | Purwar, Prem C. Jain, Arun K. |
| Issue Date: | Mar-1986 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 13;No. 1 |
| Description: | Dr. Prem C. Purwar is Associate Professor of Marketion, National Institute of Bank Management, Pune and Dr. Arun K. Jain is Prof. of Marketing and Operation Analysis, New York, U.S.A. p. 35-50 January - March, 1986 Issue Editor – Dr. Chandan K. Mustafi |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2422 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January-March 1986 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A conceptual and comprehensive model of the.pdf Until 2027-03-31 | A conceptual and comprehensive model of the | 4.36 MB | Adobe PDF | View/Open Request a copy |
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