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Title: A conceptual and comprehensive model of the role of information cues in the Product quality Perception Process
Authors: Purwar, Prem C.
Jain, Arun K.
Issue Date: Mar-1986
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 13;No. 1
Description: Dr. Prem C. Purwar is Associate Professor of Marketion, National Institute of Bank Management, Pune and Dr. Arun K. Jain is Prof. of Marketing and Operation Analysis, New York, U.S.A.
p. 35-50
January - March, 1986
Issue Editor – Dr. Chandan K. Mustafi
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, January-March 1986

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