Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2419
Title: Application of multi- attribute threshold model to study consumer behavior
Authors: Xavier, M. J.
Issue Date: Mar-1986
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 13;No. 1
Description: Mr. M. J. Xavier is a faculty member at the Management Development Centre of Southern Petrochemical Industries corporation in Madras.
p. 1-6
January - March, 1986
Issue Editor – Dr. Chandan K. Mustafi
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2419
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, January-March 1986

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