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DECISION (IIMC Official Journal)
1986, Volume 13
Issue 1, January-March 1986
Issue 2, April-June 1986
Issue 3, July-September 1986
Issue 4, October-December 1986
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Issue Date
Title
Author(s)
1986-12
The Relationship Between Informational cues and Perceived Product Quality : A Review of Empirical Evidence
Purwar, Prem C.
;
Jain, Arun K.
1986-03
A conceptual and comprehensive model of the role of information cues in the Product quality Perception Process
Purwar, Prem C.
;
Jain, Arun K.
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Date issued
2
1986
