An experimental investigation of the communication effectiveness of interrogative versus declarative headlines for print advertisements

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DC Field	Value	Language
dc.contributor.author	Goodwin, Stephen A
dc.contributor.author	Purwar, Prem C
dc.contributor.author	Rogers, Martha
dc.date.accessioned	2021-08-27T03:55:03Z
dc.date.available	2021-08-27T03:55:03Z
dc.date.issued	1985-12
dc.identifier.issn	0304-0941(print version)
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2406
dc.description	Stephen A Goodwin, Associate Professor of Marketing, Bowling Green State University Ohio, U.S.A.;Marha Rogers, An Assistant Professor of Marketing, Bowling Green State University, Ohio, U.S.A.; Prem C Purwar, Associate Professor, National Institute of Bank Management, Pune
dc.description	p.163-170
dc.description	October-December 1985
dc.description	Issue Editor - Subratesh Ghosh
dc.publisher	Indian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseries	Vol.12; No.4
dc.title	An experimental investigation of the communication effectiveness of interrogative versus declarative headlines for print advertisements
dc.type	Article
Appears in Collections:	Issue 4, October-December 1985

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