Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2406| Title: | An experimental investigation of the communication effectiveness of interrogative versus declarative headlines for print advertisements |
| Authors: | Goodwin, Stephen A Purwar, Prem C Rogers, Martha |
| Issue Date: | Dec-1985 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.12; No.4 |
| Description: | Stephen A Goodwin, Associate Professor of Marketing, Bowling Green State University Ohio, U.S.A.;Marha Rogers, An Assistant Professor of Marketing, Bowling Green State University, Ohio, U.S.A.; Prem C Purwar, Associate Professor, National Institute of Bank Management, Pune p.163-170 October-December 1985 Issue Editor - Subratesh Ghosh |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2406 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 4, October-December 1985 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| An experimental investigation of the .pdf Until 2027-03-31 | An experimental investigation of the | 3.58 MB | Adobe PDF | View/Open Request a copy |
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