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Results 11-20 of 21 (Search time: 0.003 seconds).
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Item hits:
Issue Date
Title
Author(s)
2018
Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids
Bharadwaj, Apoorva
;
Mehta, Ritu
2014
Consumer Preferences and Consumption of Wine in a aEmerging Markets
Agarwal, Abhinav
;
Anand, Prince R.
;
Mehta, Ritu
2015
Consumer Decision Making: A Comparative Study of Indian and German Shoppers
Mehta, Ritu
;
Dixit, Gagan
2014
Consumers' Preference for Bonus Packs and Discounts in Sales Promotion
Mehta, Ritu
;
Gupta, Debjit
2016
Discourses in Popular Culture and the Emerging Intersectionality of Gender
Bhanja, Nivedita
;
Mehta, Ritu
2018
Brand extension decisions for organic products
Mehta, Ritu
;
Agarwal, S.
2017
The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings
Bhanja, Nivedita
;
Mehta, Ritu
2016
Role of Comparative Advertising in Influencing Consumers' Attitude towards Brands
Mehta, Ritu
;
Khosla, A.
;
Bhaskar, M.
2014
Telemedicine: Implementation in rural India
Roy, S.
;
Mehta, Ritu
2021-01
Redesigning after-sales service: Impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
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Author
4
Bhanja, Nivedita
3
Bharadwaj, Apoorva
3
Swami, Sanjeev N.
2
Dixit, Gagan
2
Sharma, Narendra K.
1
Agarwal, Abhinav
1
Agarwal, S.
1
Agrawal, Sanket
1
Anand, Prince R.
1
Balakumar, Karthikeyan
.
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Subject
3
Consumer behaviour
3
India
2
Bottom of the pyramid
2
Retailing
2
Store atmospherics
1
Advertisements
1
Advertising
1
After-sales service
1
Agender brand extension
1
Arousal
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