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Issue Date
Title
Author(s)
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2017
Markets and marketing at the bottom of the pyramid
Mason, Katy J.
;
Chakrabarti, Ronika
;
Singh, Ramendra
Discover
Author
1
Bharadwaj, Apoorva
1
Chakrabarti, Ronika
1
Mason, Katy J.
Subject
1
Base of pyramid Macromarketing
1
Base of the Pyramid
1
Inclusive Business
1
Subsistence Marketplaces