Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
Publications
Book Chapters
Books & Edited books
Case Study
Conference Papers
Discussion Papers
Edited
Editorials
Erratum
Invited Lectures
Journal Articles
Research Reports
Review
Workshops
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 11-17 of 17 (Search time: 0.004 seconds).
previous
1
2
next
Item hits:
Issue Date
Title
Author(s)
2018
An ethnocentric perspective of foreign multi-brand retail in India
Banerji, Diptiman
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2017
Mio Amore: surviving brand change in transition economy
Jammulamadaka, Nimruji Prasad
;
Mishra, Prashant
;
Saha, Biswatosh
2019
Religiosity and consumer behavior: a summarizing review
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2015
Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
2019
Evaluating channel partner's performance: impact of task environments on the relevance of measurement metrics
Goyal, Vikas
;
Mishra, Prashant
Discover
Author
5
Bakshi, Madhupa
4
Singh, Ramendra
3
Sarkar, Soumya
2
Agarwala, Ridhi
2
Goyal, Vikas
1
Banerji, Diptiman
1
Jain, Tinu
1
Jammulamadaka, Nimruji Prasad
1
Khandelwal, Komal
1
Lyngdoh, Teidorlang
.
next >
Subject
2
Consumer-based brand equity
2
Credibility
2
Customer Ties
2
Entertainment
2
Market Orientation
2
Marketing Capabilities
2
Performance evaluation
1
Attitude
1
B2B marketing
1
Bottom of the pyramid
.
next >
Date issued
4
2018
3
2014
3
2016
3
2017
3
2019
1
2015