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Item hits:
Issue Date
Title
Author(s)
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
Discover
Subject
2
Customer Ties
2
Market Orientation
2
Marketing Capabilities
1
B2B marketing
1
Customer-based corporate brand eq...
1
Dyadic analysis
1
Innovativeness
1
Market orientation
Date issued
2
2014
1
2017