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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
2018
Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids
Bharadwaj, Apoorva
;
Mehta, Ritu
2018
Brand extension decisions for organic products
Mehta, Ritu
;
Agarwal, S.
Discover
Author
1
Agarwal, S.
1
Bhanja, Nivedita
1
Bharadwaj, Apoorva
1
Bhatnagar, Sanjeev
1
Mathur, Mahima Kaura
1
Swami, Sanjeev
Subject
2
Consumer behaviour
1
Bottom of the pyramid
1
India
1
Millennials
1
Strategy
1
Sustainability
1
Urban bottom of the pyramid
1
Urban poor
1
Wine
Has File(s)
4
false