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Results 1-10 of 21 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
2017
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Mehta, Ritu
;
Dixit, Gagan
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2013
Understanding perceived retail crowding: A critical review and research agenda
Mehta, Ritu
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
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Bhanja, Nivedita
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Sharma, Narendra K.
1
Agarwal, Abhinav
1
Agarwal, S.
1
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Anand, Prince R.
1
Balakumar, Karthikeyan
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