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Results 1-7 of 7 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2020
Doing business in India: The role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, Ramendra
2020
A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry
Garg, Ruchi
;
Chhikara, Ritu
;
Singh, Ramendra
;
Agrawal, Gautam
;
Talwar, Vishal
;
Mehra, Vedant
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
2021-02
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
;
Singh, Ramendra
2021-01
Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
;
Sharma, Yukti
2021-05
Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
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Author
2
Sharma, Yukti
1
Agrawal, Gautam
1
Barnes, Bradley R.
1
Berger, Ron
1
Chhikara, Ritu
1
Dash, Rupanwita
1
Garg, Ruchi
1
Konwar, Ziko
1
Kumar, Jitender
1
Maity, Moutusy
.
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Subject
1
4A framework
1
access to markets
1
Account receivables
1
Attitude
1
Barriers
1
Bottom of the pyramid (BoP)
1
Co-creation of value
1
Construction technology
1
Customer orientation
1
Customer performance
.
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Date issued
4
2020
3
2021