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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2369| Title: | Pricing in the Drug Industry -- A Study based on a few West Bengal firms |
| Authors: | Mukhopadhyay, Sipra |
| Issue Date: | Sep-1984 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 11;No. 3 |
| Description: | Ms. Sipra Mukhopadhyay is a Member of Faculty in the Marketing area at IIM, Ahmedabad. p. 137-162 July - September, 1984 Issue Editor – Subratesh Ghosh |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2369 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 3, July-September 1984 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| July 1984 pp 137 -161.pdf Until 2027-05-31 | Pricing in the Drug Industry- | 948.24 kB | Adobe PDF | View/Open Request a copy |
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