Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2290Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Verma, D. P. S. | |
| dc.date.accessioned | 2021-08-27T03:30:45Z | |
| dc.date.available | 2021-08-27T03:30:45Z | |
| dc.date.issued | 1982-01 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2290 | |
| dc.description | D. P. S. verma is a Lecturer in Commerce, Delhi School of Economics, University of Delhi, Delhi | |
| dc.description | p.29-38 | |
| dc.description | January,1982 | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol.9; No.1 | |
| dc.title | Advertising and Public Policy | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, January 1982 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Advertising and public policy.pdf Until 2027-03-31 | 309.51 kB | Adobe PDF | View/Open Request a copy |
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