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dc.contributor.authorMukhopadhyay, Indrani
dc.identifier.issn0304-0941(print version)
dc.descriptionMiss Indrani Mukhopadhyay , Research Fellow in the Behavioural Science Group of IIM, Calcutta.
dc.descriptionp. 293-310
dc.descriptionOctober, 1981
dc.descriptionIssue Editor – Brajaraj Mohanty
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 8;No. 4
dc.titleCommunication Effectiveness of Ad-Message Presented Visually and Aurally : An Experimental Evaluation
Appears in Collections:Issue 4, October 1981

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