Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2275| Title: | Communication Effectiveness of Ad-Message Presented Visually and Aurally : An Experimental Evaluation |
| Authors: | Mukhopadhyay, Indrani |
| Issue Date: | Oct-1981 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 8;No. 4 |
| Description: | Miss Indrani Mukhopadhyay , Research Fellow in the Behavioural Science Group of IIM, Calcutta. p. 293-310 October, 1981 Issue Editor – Brajaraj Mohanty |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2275 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 4, October 1981 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Communication Effectiveness of.pdf Until 2027-03-31 | 794.47 kB | Adobe PDF | View/Open Request a copy |
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