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Title: Communication Effectiveness of Ad-Message Presented Visually and Aurally : An Experimental Evaluation
Authors: Mukhopadhyay, Indrani
Issue Date: Oct-1981
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 8;No. 4
Description: Miss Indrani Mukhopadhyay , Research Fellow in the Behavioural Science Group of IIM, Calcutta.
p. 293-310
October, 1981
Issue Editor – Brajaraj Mohanty
ISSN: 0304-0941(print version)
Appears in Collections:Issue 4, October 1981

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