Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2169
Title: Note - Cultural Considerations in researching the Rural Market : A Note
Authors: Kakkar, Bonani
Kakkar, Pradeep
Issue Date: Oct-1979
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.6; No.4
Description: p.439-442
October,1979
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2169
ISSN: 0304-0941(print version)
Appears in Collections:Issue 4, October 1979

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