1. IR@IIMC
  2. DECISION (IIMC Official Journal)
  3. 1979, Volume 6
  4. Issue 2, April 1979
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2149
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dc.contributor.authorMascarenhas, O. A. J.
dc.contributor.authorRay, Arup
dc.date.accessioned2021-08-27T03:10:18Z
dc.date.available2021-08-27T03:10:18Z
dc.date.issued1979-04
dc.identifier.issn0304-0941(print version)
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/2149
dc.descriptionO. A. J. Mascarenhas, Professor of Marketing and Director of Research at Xavier Labour Relations Institute, Jamshedpur; Arup Ray, Branch Manager, Core Division, Clarion Advertising Services, Calcutta
dc.descriptionp.215-244
dc.descriptionApril,1979
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol.6; No.2
dc.titlePromo tool Consumer Behavior in India
dc.typeArticle
Appears in Collections:Issue 2, April 1979

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