Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2149| Title: | Promo tool Consumer Behavior in India |
| Authors: | Mascarenhas, O. A. J. Ray, Arup |
| Issue Date: | Apr-1979 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.6; No.2 |
| Description: | O. A. J. Mascarenhas, Professor of Marketing and Director of Research at Xavier Labour Relations Institute, Jamshedpur; Arup Ray, Branch Manager, Core Division, Clarion Advertising Services, Calcutta p.215-244 April,1979 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2149 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, April 1979 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Promotool consumer behaviour.pdf Until 2027-05-09 | 744.63 kB | Adobe PDF | View/Open Request a copy |
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