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Title: Predicting Risk Taking for Electrical Appliances
Authors: Rajaretnam, J.
Issue Date: Oct-1978
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.5;No.4
Description: J. Rajaretnam, Final year Fellowship student in the Marketing Area at IIM Calcutta
ISSN: 0304-0941(print version)
Appears in Collections:Issue 4, October 1978

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