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Title: Situational Variables : Is Management Paying enough Attention ?
Authors: Kakkar, Pradeep
Sengupta, Amit
Issue Date: Jul-1977
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 4;No. 3
Description: Prof. Kakkar and Sengupta belong to the Marketing Area at IIM, Calcutta.
p. 224-230
July, 1977
Issue Editor – S. K. Chakraborty
ISSN: 0304-0941(print version)
Appears in Collections:Issue 3, July 1977

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