Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2067| Title: | Situational Variables : Is Management Paying enough Attention ? |
| Authors: | Kakkar, Pradeep Sengupta, Amit |
| Issue Date: | Jul-1977 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 4;No. 3 |
| Description: | Prof. Kakkar and Sengupta belong to the Marketing Area at IIM, Calcutta. p. 224-230 July, 1977 Issue Editor – S. K. Chakraborty |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2067 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 3, July 1977 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Situational Variables.pdf Until 2027-03-31 | 261.64 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.