Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2063Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Balakrishnan, Mandira | |
| dc.date.accessioned | 2021-08-27T02:56:26Z | |
| dc.date.available | 2021-08-27T02:56:26Z | |
| dc.date.issued | 1977-07 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2063 | |
| dc.description | Mrs. Balakrishnan belongs to Decom Marketing P. Ltd., Bombay. | |
| dc.description | p. 177-184 | |
| dc.description | July, 1977 | |
| dc.description | Issue Editor – S. K. Chakraborty | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol. 4;No. 3 | |
| dc.title | Rural Market : End of A Long Road For Consumer Marketers ? | |
| dc.type | Article | |
| Appears in Collections: | Issue 3, July 1977 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rural Market End.pdf Until 2027-03-31 | 395.06 kB | Adobe PDF | View/Open Request a copy |
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