Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2063| Title: | Rural Market : End of A Long Road For Consumer Marketers ? |
| Authors: | Balakrishnan, Mandira |
| Issue Date: | Jul-1977 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 4;No. 3 |
| Description: | Mrs. Balakrishnan belongs to Decom Marketing P. Ltd., Bombay. p. 177-184 July, 1977 Issue Editor – S. K. Chakraborty |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2063 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 3, July 1977 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rural Market End.pdf Until 2027-03-31 | 395.06 kB | Adobe PDF | View/Open Request a copy |
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