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Title: Advertising And Concentration In Indian Industry
Authors: Das, Manas
Issue Date: Apr-1977
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 4;No. 2
Description: Prof. Das Member of the Marketing Faculty of IIM, Calcutta.
p. 101-108
April, 1977
Issue Editor – S. K. Chakraborty
ISSN: 0304-0941(print version)
Appears in Collections:Issue 2, April 1977

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