Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2021Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Das, Manas | |
| dc.date.accessioned | 2021-08-27T02:39:16Z | |
| dc.date.available | 2021-08-27T02:39:16Z | |
| dc.date.issued | 1976-01 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2021 | |
| dc.identifier.uri | https://www.proquest.com/openview/ef20910f39f1b9064bdcd2d77f7ffee7/1?pq-origsite=gscholar&cbl=1818288 | |
| dc.description | Prof. Manas Das , Member of The Marketing Faculty OF The Institute | |
| dc.description | p.49-58 | |
| dc.description | January, 1976 | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol.3;No.1 | |
| dc.title | Better Media Selection – An Experiment With Indian Data | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, January 1976 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| task_extract_pages_Vol-3-Number-13-January-1976.pdf Until 2027-03-31 | 376.42 kB | Adobe PDF | View/Open Request a copy |
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