Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2021| Title: | Better Media Selection – An Experiment With Indian Data |
| Authors: | Das, Manas |
| Issue Date: | Jan-1976 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.3;No.1 |
| Description: | Prof. Manas Das , Member of The Marketing Faculty OF The Institute p.49-58 January, 1976 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2021 https://www.proquest.com/openview/ef20910f39f1b9064bdcd2d77f7ffee7/1?pq-origsite=gscholar&cbl=1818288 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January 1976 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| task_extract_pages_Vol-3-Number-13-January-1976.pdf Until 2027-03-31 | 376.42 kB | Adobe PDF | View/Open Request a copy |
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