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Title: Better Media Selection – An Experiment With Indian Data
Authors: Das, Manas
Issue Date: Jan-1976
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.3;No.1
Description: Prof. Manas Das , Member of The Marketing Faculty OF The Institute
January, 1976
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, January 1976

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