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Title: Perceived Risk and Information Handling in Consumer Behavior
Authors: Singh, P.
Sharma, Som N.
Issue Date: Apr-1975
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 2;No. 1
Description: P. Singh Associate Prof. and chairman of the Department of Personnel Management, Xavier Labour Relations Institute, Jamshedpur. Som N. Sharma Training Manager with Metropolitan Life, U. S. A.
p. 21-34
Issue Editor – S. K. Chakraborty
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, April 1975

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