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dc.contributor.authorSheth, Jagdish N.
dc.identifier.issn0304-0941(print version)
dc.descriptionJagdish N. Sheth, Professor of Marketing at the College of Commerce and Business Administration, University of Illinois.
dc.descriptionp. 16-28
dc.descriptionApril, 1974
dc.descriptionIssue Editor – Ramaswamy P. Aiyar
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 1;No. 1
dc.titleRelevance of Segmentation for Market Planning
Appears in Collections:Issue 1, April 1974

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