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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1983Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sheth, Jagdish N. | |
| dc.date.accessioned | 2021-08-27T02:28:36Z | |
| dc.date.available | 2021-08-27T02:28:36Z | |
| dc.date.issued | 1974-04 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1983 | |
| dc.description | Jagdish N. Sheth, Professor of Marketing at the College of Commerce and Business Administration, University of Illinois. | |
| dc.description | p. 16-28 | |
| dc.description | April, 1974 | |
| dc.description | Issue Editor – Ramaswamy P. Aiyar | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol. 1;No. 1 | |
| dc.title | Relevance of Segmentation for Market Planning | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, April 1974 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Relevance of segmentation.pdf Until 2027-03-31 | 3.44 MB | Adobe PDF | View/Open Request a copy |
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