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Title: Relevance of Segmentation for Market Planning
Authors: Sheth, Jagdish N.
Issue Date: Apr-1974
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 1;No. 1
Description: Jagdish N. Sheth, Professor of Marketing at the College of Commerce and Business Administration, University of Illinois.
p. 16-28
April, 1974
Issue Editor – Ramaswamy P. Aiyar
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, April 1974

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