Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1983| Title: | Relevance of Segmentation for Market Planning |
| Authors: | Sheth, Jagdish N. |
| Issue Date: | Apr-1974 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 1;No. 1 |
| Description: | Jagdish N. Sheth, Professor of Marketing at the College of Commerce and Business Administration, University of Illinois. p. 16-28 April, 1974 Issue Editor – Ramaswamy P. Aiyar |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1983 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, April 1974 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Relevance of segmentation.pdf Until 2027-03-31 | 3.44 MB | Adobe PDF | View/Open Request a copy |
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