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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1940
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dc.contributor.authorEckhardt, Giana M.
dc.contributor.authorDholakia, Nikhilesh
dc.contributor.authorVarman, Rohit
dc.date.accessioned2021-08-26T10:12:13Z-
dc.date.available2021-08-26T10:12:13Z-
dc.date.issued2011
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-80053148146&doi=10.1177%2f0276146711426210&partnerID=40&md5=d9fa6570c88f55e7f524aff19646b14e
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1940-
dc.descriptionEckhardt, Giana M., Suffolk University, Boston, MA, United States; Dholakia, Nikhilesh, University of Rhode Island, Rhode Island, United States; Varman, Rohit, Indian Institute of Management, Calcutta, India
dc.descriptionISSN/ISBN - 2761467
dc.descriptionpp.328-
dc.descriptionDOI - 10.1177/0276146711426210
dc.publisherSCOPUS
dc.publisherJournal of Macromarketing
dc.relation.ispartofseries31(3)
dc.subjectMacromarketing
dc.subjectMarketing Systems
dc.subjectHistory of Marketing Thought
dc.titleSpecial issue on the globalization of marketing ideology: Journal of macromarketing, 2013
dc.typeEditorial
Appears in Collections:Marketing

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