Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1940| Title: | Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013 |
| Authors: | Eckhardt, Giana M. Dholakia, Nikhilesh Varman, Rohit |
| Keywords: | Macromarketing Marketing Systems History of Marketing Thought |
| Issue Date: | 2011 |
| Publisher: | SCOPUS Journal of Macromarketing |
| Series/Report no.: | 31(3) |
| Description: | Eckhardt, Giana M., Suffolk University, Boston, MA, United States; Dholakia, Nikhilesh, University of Rhode Island, Rhode Island, United States; Varman, Rohit, Indian Institute of Management, Calcutta, India ISSN/ISBN - 2761467 pp.328- DOI - 10.1177/0276146711426210 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053148146&doi=10.1177%2f0276146711426210&partnerID=40&md5=d9fa6570c88f55e7f524aff19646b14e https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1940 |
| Appears in Collections: | Marketing |
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