Markets and marketing at the bottom of the pyramid

Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1939

Full metadata record

DC Field	Value	Language
dc.contributor.author	Mason, Katy J.
dc.contributor.author	Chakrabarti, Ronika
dc.contributor.author	Singh, Ramendra
dc.date.accessioned	2021-08-26T10:12:13Z
dc.date.available	2021-08-26T10:12:13Z
dc.date.issued	2017
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028980409&doi=10.1177%2f1470593117702286&partnerID=40&md5=c3344a99eccae83e45cd17cc127193d0
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1939
dc.description	Mason, Katy J., Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Chakrabarti, Ronika, Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Singh, Ramendra Kumar, Indian Institute of Management Calcutta, D.H. Road, Joka, Kolkata, 700104, India
dc.description	ISSN/ISBN - 14705931
dc.description	pp.261-270
dc.description	DOI - 10.1177/1470593117702286
dc.publisher	SCOPUS
dc.publisher	Marketing Theory
dc.publisher	SAGE Publications Ltd
dc.relation.ispartofseries	17(3)
dc.subject	Base of the Pyramid
dc.subject	Subsistence Marketplaces
dc.subject	Inclusive Business
dc.title	Markets and marketing at the bottom of the pyramid
dc.type	Editorial
Appears in Collections:	Marketing

Files in This Item:

There are no files associated with this item.