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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1939| Title: | Markets and marketing at the bottom of the pyramid |
| Authors: | Mason, Katy J. Chakrabarti, Ronika Singh, Ramendra |
| Keywords: | Base of the Pyramid Subsistence Marketplaces Inclusive Business |
| Issue Date: | 2017 |
| Publisher: | SCOPUS Marketing Theory SAGE Publications Ltd |
| Series/Report no.: | 17(3) |
| Description: | Mason, Katy J., Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Chakrabarti, Ronika, Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Singh, Ramendra Kumar, Indian Institute of Management Calcutta, D.H. Road, Joka, Kolkata, 700104, India ISSN/ISBN - 14705931 pp.261-270 DOI - 10.1177/1470593117702286 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028980409&doi=10.1177%2f1470593117702286&partnerID=40&md5=c3344a99eccae83e45cd17cc127193d0 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1939 |
| Appears in Collections: | Marketing |
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