Please use this identifier to cite or link to this item:
|Title:||Markets and marketing at the bottom of the pyramid|
|Authors:||Mason, Katy J.|
|Keywords:||Base of the Pyramid|
SAGE Publications Ltd
|Description:||Mason, Katy J., Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Chakrabarti, Ronika, Lancaster University Management School, Department of Marketing, Lancaster, LA1 4YX, United Kingdom; Singh, Ramendra Kumar, Indian Institute of Management Calcutta, D.H. Road, Joka, Kolkata, 700104, India|
ISSN/ISBN - 14705931
DOI - 10.1177/1470593117702286
|Appears in Collections:||Marketing|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.