Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1937| Title: | Violence, markets and marketing |
| Authors: | Varman, Rohit |
| Keywords: | Brand Community Consumer Culture Netnography |
| Issue Date: | 2018 |
| Publisher: | SCOPUS Journal of Marketing Management Routledge |
| Series/Report no.: | 34(11-12) |
| Description: | Varman, Rohit, Indian Institute of Management, Calcutta, India ISSN/ISBN - 0267257X pp.903-912 DOI - 10.1080/0267257X.2018.1537659 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055934484&doi=10.1080%2f0267257X.2018.1537659&partnerID=40&md5=6c99c0622d880b567fd55cb0d1b2bf24 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1937 |
| Appears in Collections: | Marketing |
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