Please use this identifier to cite or link to this item:
|Title:||Studying Markets and Marketing at Bottom of Pyramid: Emerging New Paradigms|
Invited as visiting AIM Research Scholar, Lancaster University Management School
|Description:||Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata|
|Appears in Collections:||Marketing|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.