Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1911| Title: | Studying Markets and Marketing at Bottom of Pyramid: Emerging New Paradigms |
| Authors: | Singh, Ramendra |
| Issue Date: | 2011 |
| Publisher: | AR-IIMC Invited as visiting AIM Research Scholar, Lancaster University Management School UK |
| Series/Report no.: | May-June |
| Description: | Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1911 |
| Appears in Collections: | Marketing |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.