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Title: Studying Markets and Marketing at Bottom of Pyramid: Emerging New Paradigms
Authors: Singh, Ramendra
Issue Date: 2011
Publisher: AR-IIMC
Invited as visiting AIM Research Scholar, Lancaster University Management School
Series/Report no.: May-June
Description: Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
Appears in Collections:Marketing

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